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Whyalla Secondary College’s new identity 

Whyalla Secondary School logo on a tote bag
15 April 2021

Whyalla Secondary College’s identity has been revealed with the launch of its logo and motto, highlighting the school’s values - ‘Inclusion, Innovation and Integrity’. 

Featuring an earthy colour palette that connects both the land and the sea, the branding for the new $100m state-of-the-art school will fit effortlessly into the new school’s architecture and surrounding infrastructure throughout the town. 

Forming the letter ‘W’ for Whyalla, the brand pattern acts as a pictorial metaphor representing the school’s commitment to learning, inclusion, and community: 

  • open book – represents the notion student’s are always learning  

  • land meeting sea - the ochre and blue represents the schools geographical environment and the cream represents the sand, which is where the land meets the sea 

  • inclusion – the curriculum and learning experiences will meet and cater for the needs of all students, including direct instruction, strategy instruction and evidence based approaches to learning 

  • limitless – aim for all students to make the most of the opportunities they will be provided, which will result in endless possibilities for them when they leave school and follow their chosen pathway 

  • ATRiUM – the 5 lines represent the schools teaching and learning approach that follows 5 key capabilities (Active Learning, Thinking, Relating, Using language, symbol systems and ICT, Managing self) which consider learning needs for all students 

South Australian branding agency KWP! collaborated with the Principal, Tricia Richman, and key stakeholders* to talk through their vision and values for the school which were captured in the logo design. 

Principal Trish Richman says she’s incredibly glad the community has been involved in this process resulting in the creation of an authentic brand unique to the town.  

“The logo breaks the norms of what one might normally expect for a school, such as a shield, and reaches beyond the potential of what is expected – which is the approach we plan to execute throughout the whole school.”  

“Our logo represents the opportunities and possibilities that our students will have at Whyalla Secondary College. It displays the heart and soul of the Whyalla community in a modern and unique way.” 

Work is now underway on designing the uniform. 

The school will be open to all students in term 1, 2022 and accommodate 1500 students in years 7 to 12, including 48 inclusive places for students with disability.  

*Key stakeholders included all year 5, 6 and 7 students in Whyalla, principals and staff at the 3 current high schools and new Whyalla Secondary School, and members of the local education office. The wider community also had input through a pop-up stall that was held at Westlands Shopping Centre in August 2020.